In the next 5 years, experts say that almost 20% of marketing budgets will be dedicated to social media

Recent studies have made Mark J. Herlan, CEO of ENPOL, change how he thinks about social media. One such survey from Duke University, The CMO Survey, cmosurvey.org, shows that currently about 6% of marketing dollars are spent on social media but that number will triple over the next five years. At one time, having a strong reputation was enough to guarantee steady revenue but it is no longer that simple. A successful business can not afford to seem aloof or unreachable; it must have a public face. It needs someone that the clients feel that they can connect with and trust, which is why so many companies are embracing social media sites like Twitter and Facebook.
These sites can act as:

•     A forum for customers to ask question and voice concerns
•     An easy way to get quick feedback about new services and products
•     A low cost way to learn about the needs of your target audience
•     A way to build trust with your clients

“Social media can help your clients to see behind the curtain and into the inner workings of your company," said Mark J. Herlan, “The more comfortable that they become with you and your business, the more they feel that they can trust your product and services.”
Facebook, LinkedIn, Twitter and other social networking sites have proved to be valuable business tools because they promote interaction between a business and its customer base. One of the biggest benefits to this type of marketing is its low startup cost. While setting up an account for most of these sites is free it may pay to have a professional manage this time consuming side of your online presence. Pure Web, an Atlanta based web services company, is a capable partner for this type of work. Visit their website: purewd.com.
About Mark Herlan:
Mark is the CEO of ENPOL, which is a well known supplier of engineering grade resins. ENPOL may be based in Atlanta, GA but they do business across the globe. Mark has always been involved in various charitable organizations and he has recently made an endowment to the University at Buffalo that will help financially challenged students with their tuition. If you would like to learn more about Mark Herlan, you can visit his website at markjherlan.com.